humanityinahandbag:

thewittyarsonist:

thewittyarsonist:

humanityinahandbag:

yorkshireisastateofmind1995:

Who actually thought this tag line/concept was a good idea?

hi yes what the fuck 

Hi, yes, I’ve seen the trailer for this and Snow White is still designed to be very cute, in spite of what is written above. Keep in mind this is a movie by a South Korean studio, in a country where ideals about beauty standards are EXTREMELY skewed in favor of skinny, light skinned, big eyed women, so much so that plastic surgery is a norm for young women who want to get jobs. Also I’m 90% sure that whatever that tagline might have meant originally was lost in translation. I have not had a chance to see this movie, but the story of it is described as being about the princess’s journey of discovering how to love herself and her body, so I’m still willing to give it the benefit of the doubt. 

In the end the problem here is about the cultural clash of marketing ideas, story subtext that works better in a society with more dystopian-level ideas of what constitutes beauty, so therefore a moral that got lost in marketing and translated wrong.

found it

@thewittyarsonist this is an AMAZING addition onto a post and thank you so much for clearing things up. I couldn’t for the life of me find anything about this movie other than the negatives and seeing the positive does actually make this movie sound like it has solid potential.

Like you said: it’s not an issue with the content. More with the MARKETING. Which I think, we can all agree, was done horribly both as the original and when translated into English. And to the point where their marketing did have a negative affect on them to the point of it being all people know. So hopefully that changes fast.

The good thing is, the ad was retracted and redone (though I have yet to find the new one and I’m sort of excited to see what they come up with!). This looks like a cute, well animated flick that I’m willing to give a chance.