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Bold New Strategy: Gillette Just Announced That Mr. Peanut Is Now Its Mascot Too

Other companies take note, because this is the kind of bold marketing strategy that really makes an impact. Gillette has just announced that Planters nuts’ mascot, Mr. Peanut, is now their mascot too!

It looks like somebody at Gillette deserves a raise! The advertising world officially has its biggest story of the year.

Gillette unveiled its innovative decision to have Mr. Peanut be its mascot in a public statement from its board of directors earlier today. The company, which specializes in razors and other shaving supplies, stated that Planters’ well-dressed, affable peanut mascot would immediately begin appearing in all Gillette advertisements and would be featured prominently on all packaging for Gillette products. Marketing experts are already praising Gillette’s decision to use Mr. Peanut as its mascot, noting that Mr. Peanut is a very recognizable character and is quite popular among consumers.

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