gratuitouslygendered:

gaywrites:

Target has been known for unnecessarily gendering their toys and other products, and when they were called out for it recently, they eliminated “boy toys” and “girl toys” signs from their toy sections. Now, they’re doing the same with children’s bedding and housewares. 

The store is introducing a new line of gender-neutral bedding called Pillowfort. It features adorable kid-friendly designs that are free from aggressive pinks and blues and other markers of gendered items that find their way into kids’ rooms.

These changes aren’t just important, they’re adorable, and we might have to snag a few of these things for our own bedrooms. The patterns and themes include anything from woodland creatures to sea animals to tropical treehouses, made with all kids in mind, which is a huge change from how things used to be.

“It was an aisle of pink, fairy princesses, ponies and flowers,” Julie Guggemos, Target’s Senior Vice President of design and product development, told the Star-Tribune. “And for the boys it was rockets and dinosaurs. Well, you know what? Girls like rockets and basketball. And boys like ponies.”

Because pillows have no gender. Hell yeah. 

So, so happy that one of my earlier posts is now obsolete. (10/2/15)